Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
São Paulo sells mostly through Airbnb and Booking.com. Short-term rental revenue in São Paulo depends on matching the business week. We set higher Monday to Thursday rates in Itaim, Vila Olímpia and Paulista, then use weekend offers and minimum-stay changes to fill Friday and Saturday. Event pricing follows the venue: Interlagos for Formula 1 and Lollapalooza, Anhembi and Expo Center Norte for trade fairs. Monthly stays for project workers and relocations help fill January and July.
Booking.com is important for corporate and international travellers, while Airbnb leads for apartments, longer stays and weekend leisure. Many companies also book through corporate travel agencies and GDS channels. We keep midweek and weekend logic consistent across channels and use Airbnb monthly discounts in January and July.
The full service is described on our other ota optimization page; this page covers how it applies in São Paulo.