Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Split: Ultra Europe festival; Island-hopping and sailing season; Game of Thrones and Diocletian's Palace tourism; Yacht Week. Typical guests: European and Australian travellers on 3 to 7 night stays in Split, Hvar, Brač and Trogir. Where the work starts: Festival and sailing-week premiums, weekly villa pricing on the islands, and a firm off-season strategy.
Split and island hotels mix leisure couples, sailing groups, festival guests and tour groups. We protect Ultra Europe and peak summer from early group discounts, set length-of-stay rules on key dates and monitor ferry schedules and charter demand. Comp sets should be split between Split city hotels and island resorts, because island pricing follows a different rhythm.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Split.