Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Atlanta sells mostly through Airbnb, Vrbo and Booking.com. Atlanta short-term rental pricing is built around events and groups. We load stadium games, concerts, Dragon Con and convention dates months ahead with 2-night minimums, set occupancy-based pricing for larger homes in Midtown and the Westside and add party-prevention rules where needed. Between events, midweek floors and mid-term rates for film crews and relocating workers keep occupancy healthy without discounting weekends.
Airbnb leads for group homes and longer stays, Booking.com and Expedia drive much of the hotel demand from out-of-town fans and convention-goers, and Vrbo works for family homes. We keep parity, use OTA promotions in summer and January and make parking and MARTA access clear.
The full service is described on our other ota optimization page; this page covers how it applies in Atlanta.