Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Christchurch sells mostly through Airbnb, Booking.com and Bookabach (Vrbo). Most Christchurch guests stay two or three nights, so gap-night pricing and flexible minimum stays matter more here than deep weekly discounts. We price airport-side homes for late arrivals and early departures, and central apartments for event and conference nights. Ski-season premiums work best in homes with gear storage and easy access to the road to Methven. For the rest of the year, weekly and monthly discounts attract contractors, academics and Antarctic programme visitors.
Booking.com leads for hotels and motels, Expedia brings Australian and North American travellers, and Airbnb dominates holiday homes in the suburbs. Bookabach is popular with New Zealand families for beach and lake stays. We keep motel and apartment rates consistent across channels and use mobile and member rates selectively to stay visible to road-trippers booking on the day.
The full service is described on our other ota optimization page; this page covers how it applies in Christchurch.