Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Ibiza sells mostly through Airbnb, Booking.com and Vrbo. Ibiza villas are priced by the week in peak season, with Saturday or Sunday changeovers and higher rates for opening and closing party weeks. Group size matters, so we charge per guest above a base occupancy rather than one flat rate. In the shoulders, shorter stays and retreat bookings fill gaps. We work only with licensed properties and show the licence clearly, because guests now check before booking.
Airbnb and Vrbo are central for villas, while Booking.com leads for hotels and the few legal apartments. Luxury villa guests often come through specialist agencies and direct channels, so rate integrity across them matters. We keep parity, feature licence numbers, pools and sleeping capacity, and use Vrbo for larger family villas in the north.
The full service is described on our other ota optimization page; this page covers how it applies in Ibiza.