Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Manila: Boracay and Cebu beach season; Balikbayan Christmas travel; Business process outsourcing corporate travel; Sinulog and festivals. Typical guests: Domestic families and regional travellers on 3 to 5 night stays, corporate guests in Makati and BGC. Where the work starts: Dry-season premiums, Christmas minimum stays, and condo positioning in Makati and BGC.
Manila hotels mix corporate, airline crew, government and MICE demand with weekend staycations and long-staying families during Christmas. We build corporate rate fences that drop away on peak event nights, and track major concerts and conventions at the Mall of Asia complex. In Boracay and Cebu, resorts depend on domestic summer travel and Korean and Chinese inbound, so we forecast those markets separately and manage tour-operator allotments around Holy Week.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Manila.