Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Sorrento sells mostly through Booking.com, Expedia and Airbnb. Short-term rentals around Sorrento compete on location relative to the port and the train more than on size. We set rates by walking time to Piazza Tasso, open Easter and wedding season months ahead, and use longer minimum stays in August when Italian families book whole weeks. On Capri, villas and apartments price against the island's hotels, so we keep rates high, reduce one-night stays to protect turnover costs, and plan the season close well before the ferries thin out in late autumn.
Booking.com leads for Sorrento hotels and apartments, especially for European couples booking the train and ferry themselves. Expedia matters more here than in most Italian resorts because American and Australian travellers plan the coast as part of a longer Italy trip. Airbnb carries family apartments and Capri villas. We keep the CIN, tourist tax and ferry access consistent across every listing.
The full service is described on our other ota optimization page; this page covers how it applies in Sorrento.