An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Thessaloniki: Halkidiki beach season; Thessaloniki International Fair and Film Festival; Balkan road-trip travel; Student calendar. Typical guests: Balkan and European families on weekly Halkidiki stays, city-breakers in Thessaloniki. Where the work starts: Weekly coastal pricing, city event premiums, and off-season floors.
In Thessaloniki, short-term rental pricing follows events and the university calendar, with premiums for the International Fair, the film festival and graduation weekends. In Halkidiki, we price by the week from late June to August and use shorter minimums in June and September. Many coastal guests drive from neighbouring countries and book close to arrival, so we keep last-minute availability priced sensibly rather than discounting too early.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Thessaloniki.