Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Yerevan sells mostly through Booking.com and Airbnb. Airbnb revenue management in Yerevan starts with deciding how much of the summer to give to diaspora families. They book long stays well in advance, often for two or three weeks, so we set weekly and monthly discounts that make sense without filling July at a low nightly rate. Outside summer, short-stay tourists and remote workers compete for the same flats, so length-of-stay pricing does the work. Air conditioning, a lift and parking all show up in reviews.
Booking.com leads for hotels and is strong for apartments, with Airbnb central for long diaspora and remote-worker stays. Some diaspora guests book directly through family contacts or local agents, so direct channels matter. We keep descriptions in English and Russian, set clear policies for long stays and match currency display so price comparisons stay fair.
The full service is described on our other ota optimization page; this page covers how it applies in Yerevan.