An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Alicante: Summer beach season; Hogueras de San Juan; UK and Nordic winter long stays; Benidorm year-round demand. Typical guests: UK, Dutch and Nordic families on 7 to 14 night stays, winter long-stay retirees. Where the work starts: Weekly summer pricing, monthly winter rate cards, and Valencian VT licence compliance.
On the Costa Blanca we price summer by the week, usually with Saturday or Sunday changeovers, because families book seven or fourteen nights and short gaps are hard to fill. From November to February we build monthly rate cards for winter long-stayers, often booked a year ahead by returning guests. Pool, sea views, lift access and air conditioning are the main premium features, and we price units with them clearly above comparable flats without.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Alicante.