Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Batumi sells mostly through Booking.com and Airbnb. Apartment hosts in Batumi face a supply problem more than a demand problem. Thousands of near-identical tower units mean the listing that wins has the clearest view, the best photos and a sharp July and August price. We set weekly discounts for families, raise weekend rates for casino and nightlife guests and move to monthly stays from November. Reviews about air conditioning, lifts and noise from construction in neighbouring towers carry real weight.
Booking.com is the strongest channel in Batumi for hotels and serviced apartments, with Airbnb important for families and longer stays. Turkish and Israeli travellers also book through regional agencies. With so much supply on the same platforms, content quality and review score decide rank. We use mobile and early-booking rates on Booking.com only outside July and August.
The full service is described on our other ota optimization page; this page covers how it applies in Batumi.