Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Clemson sells mostly through Airbnb, Vrbo and Booking.com. Running an Airbnb near Clemson means pricing two very different products from one house. In autumn we set two or three night minimums on home game weekends, raise rates by opponent and allow for groups arriving on Friday. In summer we switch waterfront homes to weekly stays with Saturday changeovers and price by dock quality, boat slip and sleeping capacity. Winter needs shorter minimums and modest floors to attract remote workers and visiting parents.
Vrbo matters more here than in most college towns because lake families search it for summer weeks, while Airbnb leads for football groups and couples. Booking.com covers I-85 travellers and visiting parents comparing hotels. We keep rates aligned across all three, list the drive time to Memorial Stadium and to the nearest boat ramp, and show dock details in the first photos.
The full service is described on our other ota optimization page; this page covers how it applies in Clemson.