Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Gainesville sells mostly through Airbnb, Vrbo and Booking.com. Airbnb revenue management in Gainesville comes down to protecting a handful of very valuable dates. We load the full Gators home schedule as soon as it is published, set two night minimums on game weekends and price rivalry games well above lighter non conference matchups. Graduation weekends get their own premiums. From June to August we switch listings near campus and the hospital toward 30 night stays for interns, travelling nurses and visiting researchers.
Airbnb dominates for group game weekends and longer medical stays, Vrbo attracts multi-generational families coming for graduation, and Booking.com catches I-75 drivers and visiting academics booking late. We keep rates in parity, name the walk or drive time to the stadium and to Shands in every title or headline, and use Booking.com mobile and late-deal tools to fill summer weekdays.
The full service is described on our other ota optimization page; this page covers how it applies in Gainesville.