An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Indiana Dunes: Indiana Dunes National Park beaches; Chicago weekend escapes via the South Shore Line; Michigan City lighthouse and outlets; Blue Chip Casino and lakeshore dining. Typical guests: Chicago families and couples on 2 to 3 night summer weekends. Where the work starts: Summer weekend premiums with 2-night minimums, holiday-week pricing, and winter floors.
Short-term rental revenue management in the Dunes is about the summer weekend. We set two-night minimums from June to August, price Saturdays highest, and use weekday discounts to catch families and remote workers. Beach distance and parking drive pricing more than size alone, so cottages near the sand get the biggest premiums. Outside summer, we shorten stays, add Notre Dame game weekends where relevant, and keep winter floors steady for casino and holiday guests.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Indiana Dunes.