Hotel revenue management outsourcing means an external team takes over the revenue manager role: daily rate and inventory decisions, restrictions, forecasting, distribution and reporting. You keep control of the hotel and see every decision; the work, the tools and the expertise are provided for a monthly fee instead of a salary.
Demand drivers in Indiana Dunes: Indiana Dunes National Park beaches; Chicago weekend escapes via the South Shore Line; Michigan City lighthouse and outlets; Blue Chip Casino and lakeshore dining. Typical guests: Chicago families and couples on 2 to 3 night summer weekends. Where the work starts: Summer weekend premiums with 2-night minimums, holiday-week pricing, and winter floors.
Hotels here serve Chicago weekenders, casino visitors at Blue Chip, outlet shoppers and business travel along I-94 and the toll road. Revenue managers should price summer weekends and Notre Dame football weekends as peaks, use corporate and contractor rates for weekdays, and set group rules for weddings and youth sports. The comp set should include Michigan City and Chesterton separately, since beach and casino guests behave differently.
The full service is described on our outsourced revenue management for hotels page; this page covers how it applies in Indiana Dunes.