Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Indiana Dunes: Indiana Dunes National Park beaches; Chicago weekend escapes via the South Shore Line; Michigan City lighthouse and outlets; Blue Chip Casino and lakeshore dining. Typical guests: Chicago families and couples on 2 to 3 night summer weekends. Where the work starts: Summer weekend premiums with 2-night minimums, holiday-week pricing, and winter floors.
Hotels here serve Chicago weekenders, casino visitors at Blue Chip, outlet shoppers and business travel along I-94 and the toll road. Revenue managers should price summer weekends and Notre Dame football weekends as peaks, use corporate and contractor rates for weekdays, and set group rules for weddings and youth sports. The comp set should include Michigan City and Chesterton separately, since beach and casino guests behave differently.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Indiana Dunes.