Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Lake Norman: Summer boating and lake life; NASCAR race weeks and race-team industry travel; Charlotte weekend escapes; Davidson College events. Typical guests: Charlotte-area families and groups on summer weekends, race fans, and corporate visitors on weekday stays. Where the work starts: Summer and race-week premiums, weekday corporate rates, and winter floors.
Hotels along I-77 in Mooresville, Cornelius and Huntersville rely on corporate travel during the week, race team and sponsor business, sports tournaments, weddings and summer lake leisure. We split the comp set between the Exit 28 and Exit 36 corridors, protect inventory during race weeks and Davidson graduation, and negotiate local corporate rates with large employers so weekdays do not depend on discounting.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Lake Norman.