Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Niagara Falls sells mostly through Airbnb, Booking.com and Vrbo. On the Falls side, most bookings are one or two nights, so we let single nights through midweek but protect Friday and Saturday with 2-night minimums in summer and fill orphan gaps with targeted discounts. In Niagara-on-the-Lake, guests stay longer and care about walking to the theatres, so we price Old Town units on Shaw performance calendars and wine weekends rather than generic day-of-week patterns.
Booking.com and Expedia drive heavy volume on the Falls side, where many guests compare hotels and apartments together. Airbnb and Vrbo work best for larger family homes and wine-country houses. We keep parity tight, avoid deep OTA promotions in summer and make sure view type, parking and walking distance are described precisely.
The full service is described on our other ota optimization page; this page covers how it applies in Niagara Falls.