Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Philadelphia sells mostly through Airbnb, Vrbo and Booking.com. Philadelphia Airbnb pricing should start from hotel rates on weekdays, because medical and corporate travellers compare directly. We price weekends higher in leisure areas, set event premiums for commencements, July 4th and Eagles games, and use 30-plus-night pricing for medical stays near Penn Medicine, Jefferson and Children's Hospital. Licensed status and parking availability are strong conversion factors in a market with enforcement.
Booking.com and Expedia lead for hotels, Airbnb dominates licensed short-term rentals and medical stays, and Vrbo matters for larger homes. Corporate travel platforms are important for weekday hotel volume, so we keep negotiated rates aligned with public pricing.
The full service is described on our other ota optimization page; this page covers how it applies in Philadelphia.