Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Reykjavík sells mostly through Airbnb and Booking.com. For hosts limited to 90 nights a year, short-term rental revenue management in Reykjavik is about choosing the best nights: peak summer weeks, New Year's Eve and northern lights holidays. Licensed operators can run full-year dynamic pricing. Stopover guests book short stays close to arrival, so we keep one and two-night stays available with sensible pricing rather than heavy minimums.
Booking.com and Expedia lead for hotels, while Airbnb dominates apartments. Many guests book tours separately, so listing copy should highlight tour pickup points and bus links to Keflavik. We keep parity and adjust promotions for shoulder seasons.
The full service is described on our other ota optimization page; this page covers how it applies in Reykjavík.