Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Santander sells mostly through Booking.com, Airbnb and Vrbo. Airbnb revenue management in Cantabria is a compressed summer. Spanish families book coastal homes for a week or more and commit early, often in spring, so we set seven-night minimums for late July and August and protect those weeks from short gaps. Rural houses inland behave differently, with weekend groups and walkers outside summer. Shoulder months reward two-night minimums on bridge holidays and honest weekly discounts for ferry road-trippers moving slowly along the coast.
Booking.com leads for hotels and city flats, especially with Spanish guests and ferry passengers booking a night at a time. Airbnb and Vrbo carry the family beach houses and rural homes that sell by the week, and Escapada Rural matters for countryside cottages. We keep weekly minimums aligned across channels so summer weeks are not broken by one-night bookings elsewhere.
The full service is described on our other ota optimization page; this page covers how it applies in Santander.