Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Åre sells mostly through Local agencies, Booking.com and Airbnb. Short-term rental pricing in Åre starts with the sportlov map: we set each February and March week according to which regions are on holiday, and price Easter separately. Ski weeks run Saturday or Sunday changeovers, while January and late season weekends suit two and three night stays for groups traveling by night train. Ski-in access, saunas and drying rooms justify clear premiums. In summer we price for bikers and hikers, with shorter minimums and lower cleaning thresholds.
Accommodation in Åre sells heavily through SkiStar's own booking channel and local agencies, which bundle lift passes with lodging. Booking.com and Airbnb add Norwegian, Danish and international guests, plus Swedes booking late. We keep rates consistent between packaged and direct channels, and use Airbnb for larger chalets that groups book for weekend trips.
The full service is described on our other ota optimization page; this page covers how it applies in Åre.