Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Madrid sells mostly through Airbnb, Booking.com and Vrbo. Madrid Airbnb pricing works best when the IFEMA fair calendar, football fixtures and concerts are loaded early with minimum stays to match. Weekends in Centro and Malasana carry premiums, while Salamanca earns on weekdays from business and family guests. August needs its own playbook: lower floors, weekly discounts and positioning for international visitors who still see Madrid as a summer city break.
Booking.com and Airbnb are both important, with Expedia strong for North American and Latin American guests and Vrbo useful for larger family apartments. We keep parity, name the nearest metro station and neighbourhood clearly, and use targeted Booking.com promotions in August rather than across the whole year.
The full service is described on our other ota optimization page; this page covers how it applies in Madrid.