Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Fiji sells mostly through Airbnb and Booking.com. Villas and apartments in Fiji compete directly with resorts, so we price with resort benchmarks in mind. Trans-Tasman school holidays get premiums and five to seven night minimums. In the cyclone season, we keep floors firm and offer flexible cancellation or included transfers. Listings that explain airport transfer times, island-hopping access and kids' facilities convert better, because families plan the whole trip carefully.
Booking.com and Expedia are important for resorts, Airbnb leads for villas and apartments, and Australian and New Zealand wholesalers still bring a large share of package holidays. We keep parity across channels, use Booking.com and Expedia promotions in cyclone season, and make sure taxes and fees are shown consistently.
The full service is described on our other ota optimization page; this page covers how it applies in Fiji.