Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Lombok sells mostly through Airbnb, Booking.com and Agoda. Guests usually split a Lombok trip between a Gili and the mainland, so stays are shorter than in Bali. We set three or four night minimums in peak months and two nights in the shoulder season. MotoGP week gets the highest premium of the year in Kuta Lombok, with longer minimums. Listings should explain boat transfers, airport distance and surf access clearly, because getting there drives the booking decision.
Booking.com and Agoda carry much of the hotel and bungalow demand, and Airbnb is strong for villas in Kuta Lombok and Senggigi. Many Gili guests book late from Bali, so mobile-friendly content and last-minute availability matter. We keep parity and use Agoda promotions in the rainy season.
The full service is described on our other ota optimization page; this page covers how it applies in Lombok.