Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Davos sells mostly through Direct corporate rentals, Booking.com and Airbnb. Rentals in Davos earn a large share of their year during WEF week, when companies and delegations book whole apartments a year ahead. We negotiate those contracts early, often through agencies or direct corporate deals, and price the rest of the winter on ski weeks and holidays. Klosters chalets sell weekly in the ski season to families and repeat guests. Summer brings hikers and congress visitors, with shorter stays and lower rates.
WEF demand runs mainly through direct contracts and agencies, not OTAs. For the ski season, Booking.com leads for hotels and apartments, carrying Swiss, German and Dutch guests, while Airbnb and Swiss agencies such as Interhome carry chalets and flats. We keep WEF dates closed on public channels until contracts are settled.
The full service is described on our other ota optimization page; this page covers how it applies in Davos.