Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Vero Beach sells mostly through Airbnb, Vrbo, Booking.com and Expedia. Short-term rental revenue management on the Treasure Coast is mostly a monthly business in winter and a nightly business the rest of the year. We publish one, two and three month snowbird rates early, price holiday weeks separately, and switch to nightly pricing with two or three night minimums from May. Hurricane-season rates stay steady with flexible cancellation and weekly discounts rather than deep cuts.
Vrbo leads for snowbird and family stays in condos and beach homes, Airbnb for shorter couples' stays and inland homes, and Booking.com and Expedia for hotels and flight-based guests arriving via Orlando or West Palm Beach. We keep parity and use monthly discounts on Airbnb and Vrbo for winter.
The full service is described on our other ota optimization page; this page covers how it applies in Vero Beach.